The Long Road from ‘Big Data’ to Just ‘Data’

The Long Road from ‘Big Data’ to Just ‘Data’

In the absence of hard and factual definitions, “big data” becomes an ambiguous, vacuous marketing phrase left to blow in the wind, like “cloud computing” or “central intelligence.”  Inevitably, the concept gets filled from the outside, and folks become paranoid of the results.  An entire industry has consolidated around making you afraid of things you don’t understand, and the reason why is because it works.

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